Have you reviewed your financial assets recently? It’s useful to do it once a year and January is as good a time as any. We all do this as a matter of course for our businesses, or our accountants do it for us, but it’s more revealing to look at your total assets as an individual or a couple.
As you may know, we’re not great advocates of discounting. BUT, as it’s January, we are offering FREE one-to-one workshops for business owners and £100 vouchers redeemable against any projects arising. Why? Because we want to get to know more business owners, show them what we can do and hopefully remain front of mind when they need help with marketing.
I had a discussion with a psychologist this week about the issue of pricing. We agreed that people, on the whole, are wary of low prices and don’t associate them with quality. On the other hand, we see Sainsbury’s hedging their bets this week in an alliance with Netto that aims to give them a bite at both ends of the market. As they are also price-matching Asda at the same time this looks a bit desperate to me.
How much control do we have over the way our lives turn out? We are taught that if we set goals, make a plan to achieve them and work hard, success will follow. This is true to a certain extent and there are many role models and case studies to prove it. Every so often though, things don’t go to plan and paths need to be changed.
Sounds like a bad taste joke but actually the answer is these were two speakers who inspired me and hundreds of other Rotary conference delegates this weekend. Norman Croucher lost his legs from the knees down after falling on a train track as a student. The horrific accident did not deter him from going on to conquer some of the highest peaks in the world – with spare prosthetic legs in his rucksack in case they were needed. Norman’s black humour in the face of a situation that would defeat most people was awe- inspiring.
It may be instinctive to those of us who are business owners, parents or simply adults, to want to step in and help those we are responsible for – to save them from making the mistakes we made or just to save time. Just as there is a spectrum of parenting from over-protective through casual to neglectful, so there are numerous management styles.
I worked with one business owner recently who appointed a manager to run his business, virtually abandoned it for a couple of years then came storming back in because profits had declined. Although he admitted privately that he was at fault for stepping back too soon and taking his eye off the ball, the damage was done in that his team’s confidence was gone and the business suffered the loss of many experienced staff.